Growers of Flavour

Aroma and flavour are the key elements in understanding the red cherry that yields this magic beverage. As Vincenzo Sandalj noted in Coffee: A Celebration of Diversity, the taste of coffee is indeed some sort of invisible thread that connects the lives and fates of people all over the world.

“WHEN YOU LIFT A CUP TO YOUR LIPS”

And inhale its aroma, your palate recognizes a particular flavour, which can lead you to a coffee-producing region, its specific environment, climate and harvesting period, the producers, their families and future, their history and culture.

SUSTAINABILITY, COMMUNITIES AND THE ENVIRONMENT

Our world faces numerous issues and threats: climate change, exponential population growth, increasing resource scarcity, a concentration of purchasing power in commodity markets, growing poverty, the list could be virtually infinite.
Most if not all of these are present to some degree in coffee producing countries. And, as is the case, much too often, those hit the hardest are also those who lack access to the tools that could help mitigate how these threats affect their livelihoods and communities.

SUSTAINABILITY FOR GENERATIONS TO COME

Coffee is a crop on which 25 million farmers in more than 60 countries depend on for their immediate and long-term needs.
Increased speculative behaviour in futures markets and the hard-to-keep-up-with evolution of climates and ecosystems have consequences that can only be mitigated with a serious commitment to sustainability, education and innovation.

RESEARCH AND INNOVATION

Changing ecosystem characteristics leave coffee producers in evermore precarious positions.
It is now more than ever, important to work towards promoting a culture for traceability, to repay growers for their production efforts and give them the means to adapt to these new and fast-paced realities.